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SAP's CX department has launched a series of new generative AI features, including the generative AI assistant Joule. Joule will be embedded across SAP's entire cloud services for various areas such as marketing, sales, and customer success. The new features include templated use cases for different departments to enhance business process efficiency. SAP leverages its vast experience and data to provide training support for these new functionalities. SAP's entry into the generative AI space is in line with expectations and has generated interest in the new assistant Joule.