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In a recent series of Threads posts, Instagram head Adam Mosseri emphasized the need for social media users to be vigilant in the face of the growing prevalence of AI-generated content. He pointed out that the images and information users see online may not be real, as AI technology is now capable of creating content that closely resembles reality. To help users better assess the authenticity of information, Mosseri mentioned that users should consider the source of the content, and social platforms also bear responsibility.

The internet has become the main source of information, with AI-generated and human-generated online content assessed as having similar credibility. AI-based systems autonomously generate content, and despite errors, they are rated as equally trustworthy in user interfaces. While users enjoy the convenience of AI applications, it is important to remain aware of the system's limitations and inherent biases. The responsibilities in scientific communication and socio-political contexts require users to be aware of the responsible use of AI-generated content.