Publishers Block AI Crawlers, Direqt Develops Custom AI Chatbots

An increasing number of media publishers are starting to block AI crawlers from accessing content. Direqt sees an opportunity in developing AI chatbots for instant messaging applications. These chatbots help publishers directly engage with readers and enhance content participation. Direqt is collaborating with companies like OpenAI to provide generative AI experiences for publishers. These chatbots can generate an average click-through rate of 24.16%, bringing direct traffic to publishers.