Surprising Similarities Between Large Language Model Search Optimization and Traditional SEO Strategies
Recently, ERGO Innovation Lab and ECODYNAMICS conducted a study focusing on how insurance-related content is displayed in AI-driven search. The research analyzed over 33,000 AI search results and 600 websites, exploring the preferences of large language models (LLMs) such as ChatGPT when processing this content. The study found that LLMs tend to prioritize content that is easy to read, well-structured, and trustworthy, which closely aligns with traditional SEO strategies.
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