Advertising as a Service: The AI-Driven Redefinition of Google Search, Integrating Paid Recommendations into the Chat Flow
At the 2026 I/O conference, Google announced the most significant restructuring of its search business in 25 years, fully integrating Gemini 3.5 Flash and launching an AI-driven new ad format. These ads break the traditional boundaries between search ads and results, evolving from passive displays to active conversational services. With Gemini's reasoning capabilities, commercial information is deeply integrated, enabling a smarter and more natural interactive experience.
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