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International Data Corporation (IDC) released the "Worldwide Artificial Intelligence and Generative AI Spending Guide," projecting that China's total AI investment will surpass $100 billion by 2028, with a compound annual growth rate (CAGR) of 35.2%. According to IDC, global spending on AI IT is expected to reach $3,158 billion in 2024 and $8,159 billion by 2028, representing a CAGR of 32.9%. In the generative AI sector, the global market is expected to grow significantly over the next five years.

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IDC has released a report that thoroughly analyzes the domestic market for mobile generative AI large models, with a focus on evaluating the competitiveness of eight popular mobile chatbot applications, including Baidu Wenxin Yiyan. The evaluation is based on four dimensions: market influence, user activity, user engagement, and user experience. The results show that Baidu Wenxin Yiyan excels in multiple aspects, becoming a market leader. Kunlun Wanwei's Tiangong is recognized by users for its rich features and good integration with search engines, but it needs to improve user activity. ByteDance's Doubao is notable for its market influence and user activity.

In 2023, the market size for large model platforms and related applications in China reached 1.765 billion RMB, with the market still in an early stage of investment and observation. Baidu Intelligent Cloud ranked first with a market share of 19.9%, followed closely by SenseTime, while ZhiPu AI stood out as a leading startup in third place. Lu Yanxia, IDC's Research Director in China, pointed out that the market will undergo several rounds of dramatic changes in the next 2-3 years, and continuous investment in foundational large model research and enhancing base model capabilities is key for companies to maintain their competitiveness. Emerging fields such as multimodal large models and scientific computing are also on the rise.

According to the International Data Corporation (IDC) report titled 'Worldwide Artificial Intelligence and Generative AI Spending Guide', global spending on artificial intelligence (AI) is expected to reach $632 billion by 2028, with a compound annual growth rate (CAGR) of 29.0%. AI plays a critical role in employee experience, customer interaction, and business process transformation. Despite the high attention on Generative AI (GenAI), its spending is lower than that of other AI applications such as machine learning, deep learning, and natural language processing; however, GenAI investment is rapidly increasing, and it is expected to lead to significant growth.

By 2027, generative AI is expected to automate 30% of routine marketing tasks in the Asia Pacific region, reshaping the marketing landscape. Primary responsibilities will include search engine optimization, content and website optimization, and customer data analysis. By 2028, large enterprises in Asia Pacific will implement generative AI to automate 30% of consumer journey behaviors, covering the marketing to sales process. By 2026, more than half of consumers are expected to use generative AI for product and service discovery, evaluation, and purchasing decisions. This trend will change marketers' roles, emphasizing advanced skills such as storytelling.

According to the 'Top Ten Trends of AIGC Application Layer in 2024' white paper jointly published by DingTalk and IDC, it is predicted that by 2024, there will be more than 500 million new applications emerging globally, with AIGC technology experiencing explosive growth. The report points out that AIGC applications will first be implemented in B-end office and productivity scenarios, with knowledge management being the most favored application scenario by enterprises. The report also emphasizes the issue of AI talent shortage, predicting that by 2026, 80% of enterprises will struggle to find skilled AI professionals.

International Data Corporation anticipates that global spending on generative AI will reach $143 billion by 2027. In 2023, global enterprise investment in generative AI is approximately $16 billion, with a compound annual growth rate of 73.3%. The growth rate of generative AI investment is more than twice that of overall AI spending and thirteen times that of global IT spending during the same period. It is expected that by 2027, generative AI spending will account for 28.1% of total AI spending, up from just 9% in 2023. Investment will naturally grow as organizations shift from experimentation to building and then to widespread adoption.

IDC states that AI is viewed as a potential solution to the sales problems in the PC industry, although use cases are not yet fully defined. HP and Lenovo plan to launch a series of AI PCs in the coming years to increase selling prices. The PC industry hopes to revive after nine consecutive quarters of decline through the migration to Windows 11 and AI components. Analysts believe that AI PCs promise to personalize the user experience on a deeper level.

🔥 Server Market Size: In the first half of 2023, the accelerated server market reached $3.1 billion, reflecting a year-on-year growth of 54%. IDC predicts that by 2027, the accelerated server market size in China will reach $16.4 billion. 📈 Dominance of GPU Market: GPU servers hold an 88% market share, amounting to $3 billion. Non-GPU accelerated servers, with a year-on-year growth rate of 17%, occupy 8% of the market share, reaching $200 million. 🌱 Development of Domestic Chips: The gap in computing power faced by the Chinese market, influenced by supply chain factors, has provided opportunities for domestic development.