With the continuous growth of global content consumption, the demand for non-English content is rapidly increasing, even surpassing English movies and shows. In this context, IMAX has begun to leverage artificial intelligence technology to drive the localization process of its original content to attract more viewers. According to a report by PwC, the global entertainment and media industry reached $2.8 trillion in 2023, and is expected to grow at an average annual rate of nearly 4% over the next five years, reaching $3.4 trillion. Particularly, the popularity of non-English language content is rising in the United States and beyond.
