Apple has been the world's most valuable brand for 12 consecutive years, report reveals that trust and design outweigh AI hype

Apple has ranked first on Interbrand's list of the world's best brands for 12 consecutive years. Its brand value of 47.09 billion U.S. dollars slightly declined by 4%, but it highlights the key role of brand core value and ecosystem coherence in the AI frenzy, relying on long-term trust and excellent design experience.