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Indian ad tech startup InMobi has announced the completion of $100 million funding, primarily from Mars Growth Capital, aimed at enhancing its AI capabilities and supporting future acquisitions. As a profitable company, InMobi collaborates with renowned brands like Mastercard and Samsung, actively exploring AI technology to enhance ad interactivity. It partners with thousands of app developers across over 50 countries, focusing on seamlessly integrating native advertising into content to improve user experience. Additionally, InMobi also owns Glanc.

Mars is collaborating with Microsoft to establish an AI lab at its U.S. headquarters to optimize operations and predict taste trends. The lab will serve as a dedicated space for employee innovation and collaboration, enhancing production efficiency and sustainability. Accenture and Mars plan to create a cloud platform in two years to develop a 'Factory of the Future' aimed at improving production efficiency and achieving sustainability goals. This collaboration deepens Mars's application of artificial intelligence, with digital technology driving supply chain intelligence and increasing transparency and visibility.