Luo Yonghao's Digital Person Live Stream to Debut on Baidu E-commerce: Exploring a New AI+IP Sales Model
Well-known e-commerce host Luo Yonghao announced via Weibo on June 12 that his digital persona will start live-streaming for sales on the Baidu e-commerce platform on June 15, inviting old friends to come and serve as "human verification tools" at that time. This has drawn attention from the industry. Previously, Luo Yonghao conducted his first live stream on Baidu e-commerce on May 23, breaking RMB 50 million in GMV (Gross Merchandise Value) within 4 hours with over ten million viewers, demonstrating his strong appeal. It is understood that Luo Yonghao is the first top host to try live-streaming sales using a digital person.
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