Using Location Data for AI Market Research, Startup Placer.ai Valued at $1.5 Billion
Placer.ai, a startup leveraging location data and AI technology for market research, recently completed a $75 million funding round, bringing its valuation close to $1.5 billion. The company provides location-based analytics services for industries such as retail, entertainment, consumer goods, real estate, financial services, and healthcare by integrating anonymous data from third-party applications. The analysis includes traffic trends, purchasing behavior, and demographic information of locations or stores. Despite facing data protection controversies, Placer.ai continues to collaborate with multiple app developers, insisting on 'privacy'...
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