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Globally, various enterprises are striving to understand generative AI and explore the potential value it may bring. According to Deloitte's recent report on the state of generative AI, most organizations are performing well in achieving returns on their investments. This report is based on a survey of 2,773 leaders and covers the business conditions of companies in 14 countries, revealing the progress and challenges faced by organizations in the application of generative AI. Image source note: The image is generated by AI and authorized by Midjourney.

Microsoft announced the launch of a new tool, Azure AI Foundry, at its annual Ignite conference, aimed at simplifying the operational workflow for cloud customers building and deploying artificial intelligence applications, and enhancing the commercial potential of generative AI. This tool allows users to more easily switch between large language models that support AI. For instance, customers using older OpenAI products can try the new model version or opt for alternatives like Mistral and Meta. Image source note: The image was generated by AI, with image licensing provided by Midj.

According to a study by IDC, 92% of enterprises are actively leveraging AI technologies to enhance productivity, customer engagement, revenue growth, cost management, and product innovation across multiple key areas. This study was commissioned by Microsoft and titled 'The Business Opportunities of AI'. The report shows that as enterprises invest in AI, their return on investment (ROI) significantly improves. The research indicates that the adoption of generative AI is rapidly expanding, expected to rise from 55% in 2023 to 75% in 2024. Currently, businesses are...

Surveys show that 79% of senior marketing executives believe that using AI tools increases the return on investment for digital advertising strategies. 85% of marketing executives express confidence in AI tools, and 64% plan to integrate more tools into their workflows in the future. Among respondents, generative AI (such as ChatGPT) is the most popular technology, with 64% planning to incorporate more tools into their workflows. Despite the widespread use of AI tools among marketers, less than 10% are still not using them, citing concerns over data quality and technology.

Recent research shows that generative artificial intelligence has achieved a 12% return on investment in marketing content production. The study reveals that generative AI for marketing content is reshaping content production, with 26% of marketers already using it and 45% planning to adopt it by the end of 2024. Content marketing is emerging in the digital age and has become an integral part of 80% of surveyed leaders' digital marketing strategies. The demand for marketing content grew 1.5 times in 2023, while marketing teams could only meet 55% of that demand, indicating that generative AI holds promise for the future.