大模型厂商正把Token销售从官网转向电商平台。MiniMax已入驻天猫，开设首家品牌官方旗舰店，上架M Plan订阅套餐，分Go、Explore、Build三档，支持按月或按年购买，将官网订阅搬到电商货架。双11前，智谱、阿里云、千问办公等已先后入驻天猫，平台也顺势上线相关服务，大模型销售渠道加速电商化。
MiniMax入驻天猫，开首家官方旗舰店，2026双11前夕上线订阅套餐。店铺M Plan分Go、Explore、Build三档，按月/年购；开业首单优惠，Go月卡约24.5元起。大模型厂商加速布局电商。9月3日，天猫上线Token充值中心“AI空间站”，首批接入阿里云、智谱、Kimi、MiniMax、DeepS等。
9月28日，千问APP与PC端接入中国移动算力套餐。订阅用户可在“工作助理”中使用移动账户Token额度完成复杂任务并扣费。双方推出联名版，办指定套餐可获千问会员权益。合作率先在广东、湖南、湖北、江苏等地试推，后续逐步推广。
9月3日，天猫上线AI空间站（Token充值中心），首次将阿里云、智谱、Kimi、MiniMax等头部大模型订阅服务接入电商生态，让消费者像充话费一样便捷选购AI产品，标志国内大模型服务消费级普及进入新节点。
Openai
$2.8
Input tokens/M
$11.2
Output tokens/M
1k
Context Length
Google
$0.49
$2.1
Xai
$1.4
$3.5
2k
Anthropic
$105
$525
200
$0.7
$7
$35
Alibaba
$4
$16
$6
$24
256
$2
$20
-
Bytedance
$0.8
$0.15
$1.5
Baidu
32
$10.5
Tencent
$1
$8
$0.75
$0.35
400
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