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Apple recently made a rare high-level executive reshuffle in an attempt to revitalize its lagging AI projects. CEO Tim Cook has reportedly lost confidence in John Giannandrea, head of AI, and has appointed Mike Rockwell, head of Vision Pro, to take over Siri. This move highlights Apple's urgency to catch up with competitors in the AI field. Rockwell will report directly to Craig Federighi, software chief, completely removing Siri from Giannandrea's purview. Rockwell's previous responsibilities for V...

Apple Inc. is accelerating its research and development in artificial intelligence (AI) to regain its leading position in the industry. To achieve this goal, Apple has made significant personnel adjustments, appointing veteran executive vice president Kim Vorrath to the artificial intelligence and machine learning department as the chief deputy to AI head John Giannandrea. Vorrath is known for his outstanding problem-solving abilities and experience in driving the success of major projects. This reassignment is seen as a key move for Apple to strengthen its AI team and reinvent its AI competitiveness.