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Against the global backdrop of accelerated development in generative artificial intelligence, Apple is facing a trust crisis. Despite its high-profile announcement a year ago to bring a series of AI features to the iPhone, particularly the smart upgrade for Siri, most of these "Apple Intelligence" promises have yet to be fulfilled. While competitors like Google, OpenAI, and Samsung are successively releasing AI phones and assistant functions, Apple's silence seems increasingly passive. Apple plans to hold its annual worldwide developers conference this Monday at Silicon Valley.

According to the Power On newsletter, the Siri that has been completely rebuilt using Apple Intelligence might be released to users earlier than we initially thought. It may not be a complete experience, but we could start seeing some features rolled out ahead of time. Apple unveiled the brand new Siri at WWDC24 in June, and we are looking forward to it bringing some significant new features. Siri is expected to better understand speech errors, integrate with other applications, and understand context.

Apple showcased its artificial intelligence plans at WWDC for the first time, aiming to enhance the appeal of the iPhone 16 through closely interacting technology, potentially leading to another 'super cycle.' However, the slow rollout of new features and policy restrictions, especially concerning the EU and Chinese markets, have raised concerns about the sales performance of the iPhone 16. Currently, only some iPhone 15 Pro and Pro Max models support Apple's artificial intelligence, with support for more models pending the upcoming launch event.

At the recent WWDC conference, Apple announced an agreement with OpenAI, allowing ChatGPT to perform certain tasks on devices running iOS 18 (excluding the EU). This move marks another significant step for Apple in the field of artificial intelligence. According to The Wall Street Journal, Apple's executives also mentioned Google Gemini, but the list of potential partners is not limited to this.

At the 2024 Worldwide Developers Conference (WWDC), Apple launched a series of groundbreaking generative artificial intelligence (GenAI) technologies, signaling a new era of intelligent features for Apple users. These advancements not only provide a transformative user experience for Apple users but are also expected to boost sales of the cutting-edge iPhone 16 in the third quarter of the year.

At the WWDC 2024 conference, Apple unveiled a comprehensive overhaul of Siri to better align with the company's push for generative AI technology. The revamped Siri is now more natural, relevant, and personalized, featuring a new look with a glowing icon that surrounds the edges of the device screen.