浙江： 2025 年新增直播相关企业 1000 家、促进“人工智能+消费”
浙江省人民政府办公厅印发了关于大力提振和扩大消费专项行动实施方案的通知，实施提振消费专项行动，力争2025年社会消费品零售总额增长5%以上。专项行动实施方案提出，积极发展直播电商、即时零售、社区团购、兴趣电商等新型消费业态，2025年新增直播相关企业1000家、培育“绿色直播间”300个。焕新历史经典、中华老字号产品，促进“人工智能+消费”。打造国漫影视、数字内容、二次元等青年消费热点。支持电商多元场景融合，发展二手商品电商，鼓励电商平台为优质外销产品搭
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