腾讯元宝借10亿红包活动冲上苹果App Store免费榜榜首，但活动结束后下载量迅速回落，已跌出前十。目前豆包和千问分列前两位。该应用春节期间日活一度突破5000万，月活也大幅增长，但热度未能持续。
腾讯元宝在微信的红包分享链接被封，团队紧急上线“口令红包”替代。为冲击春节市场，腾讯元宝发起“10亿春节红包”活动，由马化腾站台，用户通过分享链接邀请他人领取可增加抽奖机会。
腾讯年会上，马化腾宣布AI应用“元宝”将于2月1日启动春节分10亿元现金活动，单人最高可领万元，意在复制微信红包的成功。同时，腾讯揭晓了此前保密的社交AI项目“元宝派”，正式将AI融入其核心社交领域。该项目旨在打造AI深度参与的多人社交空间，AI可总结群聊、担任健身与阅读伙伴等角色。
腾讯宣布2月1日上线春节活动，用户可通过元宝App参与瓜分10亿现金红包，单个红包最高可达万元。提前预约的用户可额外获得10次抽奖机会。活动包含万元小马卡、现金红包等多种形式，鼓励用户每日参与。
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