小红书新规要求AI生成内容必须强制标识，否则将限流。平台将自动识别并标注相关内容，旨在打击仿冒公众人物、制造虚假视频等乱象，维护网络空间清朗。
小红书新规要求创作者必须主动标识AI生成内容，以应对技术滥用乱象，如仿冒公众人物、制作虚假视频等，防止误导观众、损害社区信任。
国家网信部门将从严整治AI仿冒公众人物直播营销乱象。生成式AI技术被滥用于捏脸、换声、伪造形象，误导网民，涉嫌虚假宣传和侵权，破坏网络生态。近期已查处一批违规账号，如“百货超市小店”、“娜”等。
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