在日前召开的 “质赢618・增长策略发布会” 上，阿里妈妈宣布了一系列新举措，以推动天猫618购物节的成功。此次活动将利用三大 AI 红利，并结合30亿红包等多重激励，旨在全面提升品牌的市场表现，并贯彻 “扶优扶新” 的平台战略。阿里妈妈表示，将通过其先进的 AIGX 能力，全面提高营销效率，助力商家在全域范围内提升品牌影响力。此外，阿里妈妈还将推出 “种‘搜’一体” 的策略，以帮助商家在产品推广和搜索流量之间建立更紧密的联系。这一新举措将为商家带来更高的曝光率
["百度发布了2023年第四季度财报","AI对广告系统的改善是其收入增长的重要因素","百度的广告增长较弱，面临竞争优势不足的问题","百度的智慧云业务开始回暖，但增长主要受低基数红利影响"]
["现在的人口红利、平台流量红利基本都告一段落,过往的流量玩法不灵了","下一阶段要关注顾客经营,通过内容营销种草获得新用户增长","提高老顾客复购率可能是下个时代ROI最高的营销方式","商家需要一套完整可执行和监督的AI解决方案","平台要抓住新出现的核心应用场景,并思考新的商业模式"]
["电商AI的应用助力商家实现增长红利，通过个性化服务满足用户需求。","效率红利通过AI工具提高营运效率，数据分析帮助商家更精细化运营。","成本红利通过匹配目标用户和商品研发降低成本。","创新红利推动商家从内卷竞争向创新竞合阶段过渡，使电商生态更健康。"]
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