蚂蚁阿福亮相央视春晚，成为健康生活合作伙伴。其在小品《血压计》中的植入，带动App下载量激增，连续三天登顶应用下载榜。返乡青年教家人使用阿福管理健康成为春节新趋势。
抖音集团宣布央视春晚将首次深度应用国产AI视频生成模型Seedance2.0，标志着中国AI视频技术的重大突破。该模型由豆包团队研发，已接入豆包多平台，用户可通过提示词快速生成短视频。
字节跳动旗下AI助手豆包宣布加入春节营销大战，将作为合作伙伴亮相2026年央视春晚，并启动“豆包过年”新春活动。活动亮点是提供超10万份深度接入豆包大模型的科技产品作为奖品，包括宇树机器人、大疆无人机等，区别于传统的现金红包形式。
2026年央视春晚将全面应用8K超高清技术，并采用全国产化设备，提升画面质量和沉浸感。同时，央视听媒体大模型2.0将首次亮相，为节目制作和互动体验带来创新。
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