根据互动广告局（IAB）在2025年初发布的一项研究，虽然人工智能(AI)在广告行业的应用正逐步上升，但只有30% 的广告从业者已经全面将 AI 技术融入到他们的媒体广告周期中。研究显示，广告代理机构和品牌在使用 AI 的主要目标是识别和细分目标受众，而出版商则更倾向于利用 AI 进行广告库存预测和需求分析。调查指出，广告行业在采纳 AI 技术时面临两大主要障碍。首先是设置和维护的复杂性，62% 的受访者表示这一点是一个重大或关键的担忧;其次则是数据安全风险，许多从业者对于如何
英国知名零售商Marks & Spencer(M&S)正在利用人工智能技术，为顾客提供根据体型和风格偏好的个性化服装推荐，以提升在线销售。顾客通过填写问卷，系统能从大量选项中提供服装搭配建议，同时AI技术调整与顾客沟通的语言风格，以匹配不同偏好。M&S在线业务总监Stephen Langford表示，这一举措旨在加速购物过程，让每位顾客更快找到符合需求的产品。AI技术在M&S的在线业务中占比已达80%，尽管仍需人类确保内容准确合理。此外，M&S计划到2028年将在线销售比例提升至50%，目前约为三分之一。在过去的销售年度，M&S在线服装和家居用品销售增长7.8%，利润增长41%，销售额上升9.4%，达到130亿英镑。社交媒体广告支出同比增长80%，几乎三分之一的TikTok收入来自新顾客。M&S在夏季女装市场获得九年来的最大份额，并在针织衫、内衣和牛仔裤等领域保持市场领先地位，希望在即将到来的冬季聚会季节成为节日服装销售的最大卖家。
["2023年9月，使用人工智能进行深度伪造的应用和网站访问量激增，达到2400万人次。","社交媒体广告推动这些服务，广告链接在社交媒体上的增长超过2400%，引发对非同意深度伪造色情的担忧。","随着AI技术进步，深度伪造软件更易于制作，普通人成为目标，引发隐私和法律问题。","针对这一趋势，一些平台已开始采取措施，如TikTok和Meta Platforms屏蔽相关关键词。"]
AI驱动的社交媒体内容生成器，为Instagram帖子、TikTok视频和社交媒体广告创作内容。
Luukilu 是一款用于性能营销的人工智能代理工具，帮助优化社交媒体广告效果。
AI平台快速创建引人注目的社交媒体广告
快速轻松地使用AI生成的图像、背景和文字创建社交媒体广告
%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23061b40;%20}%20.st1%20{%20fill:%20%23306af1;%20}%20.st2%20{%20fill:%20%235ce5cf;%20}%20%3c/style%3e%3c/defs%3e%3cg%3e%3cpath%20class='st0'%20d='M55,10.5h9v3h-9v9h12V7.5h-12v3ZM64,19.5h-6v-3h6v3Z'/%3e%3cpolygon%20class='st0'%20points='69%2016.5%2078%2016.5%2078%2019.5%2069%2019.5%2069%2022.5%2081%2022.5%2081%2013.5%2072%2013.5%2072%2010.5%2081%2010.5%2081%207.5%2069%207.5%2069%2016.5'/%3e%3cpolygon%20class='st0'%20points='95%2010.5%2095%207.5%2083%207.5%2083%2022.5%2095%2022.5%2095%2019.5%2086%2019.5%2086%2016.5%2095%2016.5%2095%2013.5%2086%2013.5%2086%2010.5%2095%2010.5'/%3e%3cpath%20class='st0'%20d='M40,1.5v21h11.6l1.4-1.4v-7.6h0c0,0-1.4-1.5-1.4-1.5l1.4-1.4V2.9l-1.4-1.4h-11.6ZM50,19.5h-7v-6h7v6ZM50,10.5h-7v-6h7v6Z'/%3e%3c/g%3e%3cpath%20class='st1'%20d='M23.1,24L14.7,4.8l-4.9,11.2h3.8l-1.8,4H3.3L12.1,0H2C.9,0,0,.9,0,2v20c0,1.1.9,2,2,2h21.1Z'/%3e%3cpath%20class='st2'%20d='M34,0h-16.8l10.6,24h6.2c1.1,0,2-.9,2-2V2C36,.9,35.1,0,34,0ZM32.5,20h-4V4h4v16Z'/%3e%3c/svg%3e)
'%3e%3cpath%20d='M55.2622%2038L48.2289%2022L44.1206%2031.3333H47.2539L45.7872%2034.6667H38.7622L46.0956%2018H37.6706C36.7539%2018%2036.0039%2018.75%2036.0039%2019.6667V36.3333C36.0039%2037.25%2036.7539%2038%2037.6706%2038H55.2622Z'%20fill='white'/%3e%3cpath%20d='M64.3368%2018H50.3535L59.1535%2038H64.3368C65.2535%2038%2066.0035%2037.25%2066.0035%2036.3333V19.6667C66.0035%2018.75%2065.2535%2018%2064.3368%2018ZM63.0868%2034.6667H59.7535V21.3333H63.0868V34.6667Z'%20fill='%23FFCC66'/%3e%3cpath%20d='M89.3379%2026.75V29.25H81.8379V36.75H91.8379V24.25H81.8379V26.75H89.3379ZM84.3379%2034.25V31.75H89.3379V34.25H84.3379Z'%20fill='white'/%3e%3cpath%20d='M103.504%2036.75V29.25H96.0039V26.75H103.504V24.25H93.5039V31.75H101.004V34.25H93.5039V36.75H103.504Z'%20fill='white'/%3e%3cpath%20d='M115.17%2026.75V24.25H105.17V36.75H115.17V34.25H107.67V31.75H115.17V29.25H107.67V26.75H115.17Z'%20fill='white'/%3e%3cpath%20d='M80.1712%2029.25V29.175L78.9962%2028L80.1712%2026.825V20.425L78.9962%2019.25H69.3379V36.75H78.9962L80.1712%2035.575V29.25ZM77.6712%2034.25H71.8379V29.25H77.6712V34.25ZM77.6712%2026.75H71.8379V21.75H77.6712V26.75Z'%20fill='white'/%3e%3c/g%3e%3cg%20clip-path='url(%23clip1_644_3948)'%3e%3cpath%20d='M169.59%2022.9827L169.59%2023.6491H177.409L168.175%2032.8822L169.118%2033.8248L178.351%2024.5917L178.352%2032.4106H179.685V22.3164L179.018%2022.3157H169.59V22.9827Z'%20fill='white'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_644_3948'%3e%3crect%20width='80'%20height='20'%20fill='white'%20transform='translate(36%2018)'/%3e%3c/clipPath%3e%3cclipPath%20id='clip1_644_3948'%3e%3crect%20width='20'%20height='20'%20fill='white'%20transform='translate(164%2018)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
