月之暗面Kimi暂停大规模投流 战略重心转向底层模型
国内大模型初创公司月之暗面（Moonshot AI）近日因大幅削减市场投放预算再次引发业界关注。据界面新闻报道，月之暗面已暂停多个安卓渠道及第三方广告平台的投放。此前，月之暗面以激进的市场策略著称，2024年9月起每月在营销和流量获取上的投入高达近2亿元，重点投放平台包括小红书、B站、知乎等。Kimi每获取一名注册用户的成本约为30元。然而，知情人士透露，近期Kimi的自然新增用户量大幅上涨。月之暗面联合创始人张予彤此前也曾在社交媒体上展示了用户增长趋势图，显示春节后
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