Meta拟数周内推出消费级AI智能体平台Hatch，并于10月发布下一代模型Watermelon，被视为扎克伯格推动AI商业化、拓展广告外收入的关键布局。Hatch基于OpenClaw打造，定位从传统对话式AI转向能自主执行任务的智能助手。
OpenAI近日在ChatGPT中正式上线广告服务，标志着商业化变现进入新阶段。广告主可使用专用工具在对话中投放广告。与传统关键词广告不同，新广告基于丰富上下文信号，围绕用户从探索选项到比较决策的完整意图链路呈现，而非单纯关键词匹配。
OpenAI加速推进广告商业化，向更多广告主开放平台，允许在美、加、澳、新等地区的免费ChatGPT用户中进行定向投放。此举从有限测试转向自助服务模式，旨在平衡用户体验与可持续变现。
OpenAI在广告业务上线仅三个月后，迅速调整策略，从面向福特等大品牌、最低预付20万美元的高门槛模式，转向吸引小型及本地企业，标志着其商业化重心向更广泛市场转移。
Openai
$7.7
Input tokens/M
$30.8
Output tokens/M
200
Context Length
Google
$0.7
$2.8
1k
Alibaba
-
Bytedance
Tencent
Xai
$21
$105
256
$14
$56
Stepfun
$1.6
$4
128
Chatglm
$0.8
$2
30
Minimax
$420
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