OpenAI计划将ChatGPT广告计费模式从按曝光量改为按点击量，并探索行动导向型广告，以挑战谷歌和Meta。同时，公司将提升追踪工具精度，解决转化数据缺失问题，预计2027年广告收入有望增长。
OpenAI为应对高昂运营成本，开始在美国测试ChatGPT免费版及低价套餐的广告植入，用户需观看赞助内容以换取免费服务。公司坦言尚未盈利，此举旨在探索商业化路径。
谷歌DeepMind CEO哈萨比斯对OpenAI过早引入广告表示惊讶，认为商业化需平衡信任与盈利。OpenAI为应对高成本，正测试向非付费用户展示广告。
谷歌明确表示，目前没有在Gemini应用中投放广告的计划。公司当前商业化重点仍放在人工智能搜索广告上。谷歌将搜索与Gemini视为互补工具，搜索主要用于获取网络信息。
Openai
$7.7
Input tokens/M
$30.8
Output tokens/M
200
Context Length
Google
$0.7
$2.8
1k
Alibaba
-
Bytedance
Tencent
Xai
$21
$105
256
$14
$56
Stepfun
$1.6
$4
128
Chatglm
$0.8
$2
30
Minimax
$420
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