OpenAI与Anthropic持续推出新大模型和工具，激烈争夺开发者，OpenAI广告业务一度被视为边缘布局。但局面正剧变：因广告收入或难达标，OpenAI近数月密集推出多款针对性新产品与工具，并主动下调广告定价，以吸引和扩充广告主阵营。最新数据显示，这一系列举措正引发更大变化。
OpenAI推出ChatGPT广告业务，定价为每千次展示60美元，是Meta广告均价的三倍。其核心逻辑在于利用AI对话中的“高意图场景”，提升广告转化价值，重新定义AI时代的广告模式。
OpenAI开始测试ChatGPT广告业务，定价策略引人注目：每千次展示费用约60美元，远超常规网络广告，接近顶级电视广告价位。广告主要出现在免费版和低成本“Go”层级回复框下方，采用按展示付费模式，而非传统搜索引擎的按点击付费。
OpenAI将在免费和基础付费版ChatGPT中引入广告，以将流量变现。其广告定价极高，千次曝光约60美元，是Meta等平台的三倍，对标顶级电视广告资源，采取高价精准投放策略。
Google
$0.7
Input tokens/M
$2.8
Output tokens/M
1k
Context Length
Alibaba
-
Bytedance
Tencent
Openai
$0.35
400
Stepfun
Chatglm
$0.8
$2
30
Minimax
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