百度旗下AI搜索应用“梯子AI”于2026年3月4日宣布停止独立运营，官网及App已下线。该产品从上线到并入百度仅约半年，此次调整旨在整合资源，核心功能将融入百度生态。
百度内部启动“O计划”，旨在围绕百度App巩固其作为核心AI入口的地位。目前，文心助手月活已超2亿，与豆包、千问并列为国内三大亿级AI入口。面对竞争对手推出独立AI应用的趋势，百度选择继续依托百度App这一综合平台，强化其市场地位。
百度2026年春节红包活动豪掷5亿元，主战场转移至百度APP文心助手，标志着其AI战略全面转向“全民应用”。活动借助春节流量，成功引导用户从传统搜索转向AI交互，AI功能体验人次突破5000万。
百度文心APP于1月27日开启新一轮内测，推出行业首个“多人、多Agent”AI群聊功能。该功能打破传统一对一交互模式，支持多个垂类智能体（如群聊助手、健康管家）在同一群聊中共存协作，形成多维AI智囊团。AI助手不仅能深度理解上下文，还具备主动介入能力，标志着AI社交形态的重要升级。
一键生成专属数字分身的APP
Openai
$2.8
Input tokens/M
$11.2
Output tokens/M
1k
Context Length
Google
$0.49
$2.1
Xai
$1.4
$3.5
2k
$7.7
$30.8
200
-
Anthropic
$105
$525
$0.7
$7
$35
$17.5
$21
Alibaba
$4
$16
$6
$24
256
Baidu
128
Bytedance
$1.2
$3.6
4
$2
%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23061b40;%20}%20.st1%20{%20fill:%20%23306af1;%20}%20.st2%20{%20fill:%20%235ce5cf;%20}%20%3c/style%3e%3c/defs%3e%3cg%3e%3cpath%20class='st0'%20d='M55,10.5h9v3h-9v9h12V7.5h-12v3ZM64,19.5h-6v-3h6v3Z'/%3e%3cpolygon%20class='st0'%20points='69%2016.5%2078%2016.5%2078%2019.5%2069%2019.5%2069%2022.5%2081%2022.5%2081%2013.5%2072%2013.5%2072%2010.5%2081%2010.5%2081%207.5%2069%207.5%2069%2016.5'/%3e%3cpolygon%20class='st0'%20points='95%2010.5%2095%207.5%2083%207.5%2083%2022.5%2095%2022.5%2095%2019.5%2086%2019.5%2086%2016.5%2095%2016.5%2095%2013.5%2086%2013.5%2086%2010.5%2095%2010.5'/%3e%3cpath%20class='st0'%20d='M40,1.5v21h11.6l1.4-1.4v-7.6h0c0,0-1.4-1.5-1.4-1.5l1.4-1.4V2.9l-1.4-1.4h-11.6ZM50,19.5h-7v-6h7v6ZM50,10.5h-7v-6h7v6Z'/%3e%3c/g%3e%3cpath%20class='st1'%20d='M23.1,24L14.7,4.8l-4.9,11.2h3.8l-1.8,4H3.3L12.1,0H2C.9,0,0,.9,0,2v20c0,1.1.9,2,2,2h21.1Z'/%3e%3cpath%20class='st2'%20d='M34,0h-16.8l10.6,24h6.2c1.1,0,2-.9,2-2V2C36,.9,35.1,0,34,0ZM32.5,20h-4V4h4v16Z'/%3e%3c/svg%3e)
