小度AI智能手表Fit于7月27日开售，定价198元，国家补贴后仅159.8元，将百度文心大模型首次带入百元档。轻触表盘即可语音提问，能即时回应天气、穿搭、健康饮食等日常咨询，在腕上实现AI实时对话，把智能助手变得轻巧又实惠。
百度于6月10日发布高考服务升级方案，推出免费“AI志愿报告”，首次引入真人专家背书机制。该产品通过文心助手多轮对话采集考生信息，结合历年分数线、高校专业数据及就业前景，生成个性化志愿报告，并由资深咨询师审核认证，直击志愿填报核心痛点。
百度内部启动“O计划”，旨在围绕百度App巩固其作为核心AI入口的地位。目前，文心助手月活已超2亿，与豆包、千问并列为国内三大亿级AI入口。面对竞争对手推出独立AI应用的趋势，百度选择继续依托百度App这一综合平台，强化其市场地位。
百度2026年春节红包活动豪掷5亿元，主战场转移至百度APP文心助手，标志着其AI战略全面转向“全民应用”。活动借助春节流量，成功引导用户从传统搜索转向AI交互，AI功能体验人次突破5000万。
Openai
$2.8
Input tokens/M
$11.2
Output tokens/M
1k
Context Length
Google
$0.49
$2.1
Xai
$1.4
$3.5
2k
$7.7
$30.8
200
-
Anthropic
$105
$525
$0.7
$7
$35
$17.5
$21
Alibaba
$4
$16
Baidu
128
$6
$24
256
Bytedance
$1.2
$3.6
4
$2
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