腾讯元宝在微信的红包分享链接被封，团队紧急上线“口令红包”替代。为冲击春节市场，腾讯元宝发起“10亿春节红包”活动，由马化腾站台，用户通过分享链接邀请他人领取可增加抽奖机会。
微信官方通报处置腾讯旗下AI应用“元宝”春节营销活动，因其通过任务、红包等方式诱导用户高频分享链接至微信群等私域场景，违反平台规定。
微信拦截腾讯元宝红包链接，用户需复制网址到浏览器打开，影响便捷性。正值春节红包大战关键期，此举引发关注。
腾讯“元宝”春节红包活动因分享机制引发争议，被质疑违反微信外链规范。腾讯内部回应称，活动符合平台规则，旨在提升用户体验，未涉及诱导分享。
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