2026年马年春节，国内AI巨头投入超80亿元红包，争夺大模型时代“超级入口”。核心从移动支付转向AI应用用户争夺，规模远超十年前。
2026年春节，中国互联网巨头通过总计80亿元的“AI红包大战”抢占市场，AI应用一度主导应用商店榜单。然而，随着假期结束，如何提升用户留存率成为AI助手们面临的关键挑战。
腾讯元宝借10亿红包活动冲上苹果App Store免费榜榜首，但活动结束后下载量迅速回落，已跌出前十。目前豆包和千问分列前两位。该应用春节期间日活一度突破5000万，月活也大幅增长，但热度未能持续。
腾讯微信推出春节新功能，用户可通过元宝App制作“拜年朋友圈”触发金色朋友圈特效，点赞他人金色朋友圈有机会得红包。同时，微信新增AI拜年歌制作功能，用户可在“听一听”中创作个性化歌曲，更新后还可添加“挂件”增强节日氛围。
%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23061b40;%20}%20.st1%20{%20fill:%20%23306af1;%20}%20.st2%20{%20fill:%20%235ce5cf;%20}%20%3c/style%3e%3c/defs%3e%3cg%3e%3cpath%20class='st0'%20d='M55,10.5h9v3h-9v9h12V7.5h-12v3ZM64,19.5h-6v-3h6v3Z'/%3e%3cpolygon%20class='st0'%20points='69%2016.5%2078%2016.5%2078%2019.5%2069%2019.5%2069%2022.5%2081%2022.5%2081%2013.5%2072%2013.5%2072%2010.5%2081%2010.5%2081%207.5%2069%207.5%2069%2016.5'/%3e%3cpolygon%20class='st0'%20points='95%2010.5%2095%207.5%2083%207.5%2083%2022.5%2095%2022.5%2095%2019.5%2086%2019.5%2086%2016.5%2095%2016.5%2095%2013.5%2086%2013.5%2086%2010.5%2095%2010.5'/%3e%3cpath%20class='st0'%20d='M40,1.5v21h11.6l1.4-1.4v-7.6h0c0,0-1.4-1.5-1.4-1.5l1.4-1.4V2.9l-1.4-1.4h-11.6ZM50,19.5h-7v-6h7v6ZM50,10.5h-7v-6h7v6Z'/%3e%3c/g%3e%3cpath%20class='st1'%20d='M23.1,24L14.7,4.8l-4.9,11.2h3.8l-1.8,4H3.3L12.1,0H2C.9,0,0,.9,0,2v20c0,1.1.9,2,2,2h21.1Z'/%3e%3cpath%20class='st2'%20d='M34,0h-16.8l10.6,24h6.2c1.1,0,2-.9,2-2V2C36,.9,35.1,0,34,0ZM32.5,20h-4V4h4v16Z'/%3e%3c/svg%3e)
Join Now
