在2026中国互联网大会上，淘宝闪购高级副总裁郏夹直言行业痛点：多数电商和即时零售App缺乏原生AI交互能力，用户只能以简短关键词搜索，复杂的场景化消费需求被严重压抑。他厘清了即时零售与传统零售的本质区别，并将其核心归纳为即时需求等三要素。
阿里旗下通义千问与淘宝深度融合，将AI助手升级为“超级导购”，用户可通过语音完成商品挑选、比价和下单全流程。这标志着AI电商从辅助工具转型为基础设施，为阿里AI战略和大模型商业化开辟关键路径。
支付宝“AI付”于5月11日发布新能力，支持委托代办支付服务。用户可在千问与淘宝打通的AI购物中体验“AI低价帮抢”功能，设定目标后，实现“一次指令、一次授权、用完失效”的AI代买。此前，自动缴费等场景已普及，如今AI可针对特定价格目标完成购物，拓展了智能支付应用。
阿里巴巴推出“AI 店小蜜”，成为电商领域首个兼具售前咨询与售后服务的客服Agent。该产品基于通义千问大模型构建，并利用淘宝海量交易数据微调，通过多模态能力升级，从自动回复工具进化为能主动理解用户需求的智能客服。
电商及生活服务场景智能大模型
图书优惠券，省钱又省心
淘宝问问，提升淘宝商品推荐和搜索效率
pandalla
本模型专用于从电商评论中提取关键词与核心观点，基于5000条淘宝评论训练。
%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23061b40;%20}%20.st1%20{%20fill:%20%23306af1;%20}%20.st2%20{%20fill:%20%235ce5cf;%20}%20%3c/style%3e%3c/defs%3e%3cg%3e%3cpath%20class='st0'%20d='M55,10.5h9v3h-9v9h12V7.5h-12v3ZM64,19.5h-6v-3h6v3Z'/%3e%3cpolygon%20class='st0'%20points='69%2016.5%2078%2016.5%2078%2019.5%2069%2019.5%2069%2022.5%2081%2022.5%2081%2013.5%2072%2013.5%2072%2010.5%2081%2010.5%2081%207.5%2069%207.5%2069%2016.5'/%3e%3cpolygon%20class='st0'%20points='95%2010.5%2095%207.5%2083%207.5%2083%2022.5%2095%2022.5%2095%2019.5%2086%2019.5%2086%2016.5%2095%2016.5%2095%2013.5%2086%2013.5%2086%2010.5%2095%2010.5'/%3e%3cpath%20class='st0'%20d='M40,1.5v21h11.6l1.4-1.4v-7.6h0c0,0-1.4-1.5-1.4-1.5l1.4-1.4V2.9l-1.4-1.4h-11.6ZM50,19.5h-7v-6h7v6ZM50,10.5h-7v-6h7v6Z'/%3e%3c/g%3e%3cpath%20class='st1'%20d='M23.1,24L14.7,4.8l-4.9,11.2h3.8l-1.8,4H3.3L12.1,0H2C.9,0,0,.9,0,2v20c0,1.1.9,2,2,2h21.1Z'/%3e%3cpath%20class='st2'%20d='M34,0h-16.8l10.6,24h6.2c1.1,0,2-.9,2-2V2C36,.9,35.1,0,34,0ZM32.5,20h-4V4h4v16Z'/%3e%3c/svg%3e)
'%3e%3cpath%20d='M55.2622%2038L48.2289%2022L44.1206%2031.3333H47.2539L45.7872%2034.6667H38.7622L46.0956%2018H37.6706C36.7539%2018%2036.0039%2018.75%2036.0039%2019.6667V36.3333C36.0039%2037.25%2036.7539%2038%2037.6706%2038H55.2622Z'%20fill='white'/%3e%3cpath%20d='M64.3368%2018H50.3535L59.1535%2038H64.3368C65.2535%2038%2066.0035%2037.25%2066.0035%2036.3333V19.6667C66.0035%2018.75%2065.2535%2018%2064.3368%2018ZM63.0868%2034.6667H59.7535V21.3333H63.0868V34.6667Z'%20fill='%23FFCC66'/%3e%3cpath%20d='M89.3379%2026.75V29.25H81.8379V36.75H91.8379V24.25H81.8379V26.75H89.3379ZM84.3379%2034.25V31.75H89.3379V34.25H84.3379Z'%20fill='white'/%3e%3cpath%20d='M103.504%2036.75V29.25H96.0039V26.75H103.504V24.25H93.5039V31.75H101.004V34.25H93.5039V36.75H103.504Z'%20fill='white'/%3e%3cpath%20d='M115.17%2026.75V24.25H105.17V36.75H115.17V34.25H107.67V31.75H115.17V29.25H107.67V26.75H115.17Z'%20fill='white'/%3e%3cpath%20d='M80.1712%2029.25V29.175L78.9962%2028L80.1712%2026.825V20.425L78.9962%2019.25H69.3379V36.75H78.9962L80.1712%2035.575V29.25ZM77.6712%2034.25H71.8379V29.25H77.6712V34.25ZM77.6712%2026.75H71.8379V21.75H77.6712V26.75Z'%20fill='white'/%3e%3c/g%3e%3cg%20clip-path='url(%23clip1_644_3948)'%3e%3cpath%20d='M169.59%2022.9827L169.59%2023.6491H177.409L168.175%2032.8822L169.118%2033.8248L178.351%2024.5917L178.352%2032.4106H179.685V22.3164L179.018%2022.3157H169.59V22.9827Z'%20fill='white'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_644_3948'%3e%3crect%20width='80'%20height='20'%20fill='white'%20transform='translate(36%2018)'/%3e%3c/clipPath%3e%3cclipPath%20id='clip1_644_3948'%3e%3crect%20width='20'%20height='20'%20fill='white'%20transform='translate(164%2018)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
