阿里巴巴将AI平台通义千问与淘宝深度整合，用对话式交互替代传统关键词搜索。用户只需与AI智能体对话，即可完成浏览、比价、下单等购物流程，极大简化操作。整合后，通义千问接入淘宝和天猫超40亿款商品，依托强大能力库，重塑消费者购物体验。
淘宝天猫推出全新售后AI假图识别模型，专门识别用户利用AI技术伪造破损污渍图片、恶意申请退款的行为。该功能旨在维护商家合法权益，减少因虚假售后凭证造成的损失。随着电商发展，AI生成图像的欺诈现象增多，此模型将有效遏制此类问题。
阿里千问APP推出酒店“碰一碰”服务，住客用手机轻触感应贴纸即可唤醒APP，获取景点导览、餐饮推荐等本地化信息，并领取淘宝优惠券。该功能基于现有天猫精灵硬件，已在杭州、广州等地试点，预计春节前覆盖超万间客房。
2026年2月2日，千问App启动“春节请客计划”，投入30亿元，以“免单”形式覆盖全国吃喝玩乐，推广AI时代新生活方式。该计划整合阿里生态，协同淘宝闪购、飞猪、大麦、盒马、天猫超市、支付宝等平台共同参与。
Openai
$7.7
Input tokens/M
$30.8
Output tokens/M
200
Context Length
Anthropic
$5.6
$28
$1.05
$4.2
128
Google
$3.5
$10.5
32
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