在2026中国互联网大会上，淘宝闪购高级副总裁郏夹直言行业痛点：多数电商和即时零售App缺乏原生AI交互能力，用户只能以简短关键词搜索，复杂的场景化消费需求被严重压抑。他厘清了即时零售与传统零售的本质区别，并将其核心归纳为即时需求等三要素。
快手App近日正式上线“AI购物助手”，提供独立入口，标志其货架电商智能化升级。该助手紧跟行业趋势，主打对话式智能服务，能自动抓取用户历史浏览记录，转化为即时购物线索，实现降价提醒和精准选品推送。在消费决策支持上，它具备强信息整合能力，可快速抓取并结构化商品信息。
跨境电商进入AI驱动新阶段，亚马逊推出AI购物助手Rufus，通过智能推荐和问答提升购物体验，标志着行业向智能化、个性化服务升级。
阿里国际发布企业级AI智能体平台Accio Work，实现电商运营从人工到AI自动驾驶的跨越。该平台集成度高，将开店、营销等流程压缩至30分钟，大幅降低跨境贸易门槛，推动行业智能化。
Openai
$7.7
Input tokens/M
$30.8
Output tokens/M
200
Context Length
Bytedance
$1.2
$3.6
4
Alibaba
-
$8.75
$70
400
Xai
$21
$105
256
Baidu
32
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