红果短剧平台因《桃花簪》涉嫌未经授权使用他人面部形象进行AI处理并丑化角色，于4月3日下架该剧并处罚出品方。出品方未能在审核期内证明素材合规，违反平台规定。此事源于3月底“AI短剧偷脸”话题引发的社会关注。
知名模特七海Christ指控短剧《桃花簪》未经授权使用AI技术将其面部特征替换至反派角色，涉及负面情节，严重损害其个人名誉与商业价值。
近日，短剧《桃花簪》被曝涉嫌利用AI技术盗用素人照片生成角色形象，引发侵权争议。网友指出剧中人物服饰、外貌与本人照片高度相似，且角色设定负面，涉嫌侵犯肖像权与名誉权。事件折射出AI技术滥用带来的法律与伦理风险。
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