近日，短剧《桃花簪》被曝涉嫌利用AI技术盗用素人照片生成角色形象，引发侵权争议。网友指出剧中人物服饰、外貌与本人照片高度相似，且角色设定负面，涉嫌侵犯肖像权与名誉权。事件折射出AI技术滥用带来的法律与伦理风险。
2026年初，短剧行业风向骤变。红果等平台调整“保底+分成”模式，导致大量真人短剧项目停摆，拍摄基地冷清。行业正经历“去肥增瘦”，从依赖真人演员转向AI制作，算力逐渐取代人力成为新趋势。
Quest Mobile数据显示，2025年6月活跃用户超1亿且增速最快的前20款应用中，AIGC应用DeepSeek以1.63亿月活登顶行业榜首，豆包以1.41亿月活和410.69%的同比增速表现亮眼。红果免费短剧月活达2.12亿，云闪付1.88亿用户，分别满足碎片娱乐和支付需求。榜单还涵盖中国移动等知名应用，反映AIGC和在线视频领域增长潜力，这些应用通过优化服务持续扩大用户规模。
腾讯旗下的大模型AI应用——腾讯元宝，在苹果中国区App Store的免费App下载排行榜上实现了突破性进展，成功超越DeepSeek，占据了榜首位置。目前，免费榜前五的App依次为腾讯元宝、DeepSeek、个人所得税、豆包以及红果短剧。
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