报告称，84% 印度消费者根据 AI推荐进行购买
最近，Shiprocket 发布了一份报告，显示在这个节日季节中，AI 驱动的推荐和社交媒体影响者对消费者的购买行为产生了显著影响。根据数据，服装和美容类产品中，有高达84% 的消费者是根据促销或网红的建议进行了购买。这一趋势反映出 AI 在各个行业中的重要地位，特别是在电商领域。Shiprocket 作为印度领先的电商赋能平台，预计2024年印度的节日电商市场将达到120亿美元，这比2023年的97亿美元增长了23%。这个增长主要是由于消费者在时尚、电子产品、美容和个人护理等类别中的需求激增。
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