Apple Store隐私条款更新暗示将推AI虚拟购物助手，用生成式对话解答产品疑问辅助购物决策。此举把AI从售后支持延伸到零售端，是加码AI电商体验的关键布局，助手将收集账户与设备标识数据。
谷歌Chrome浏览器推出AI商店评价功能，通过地址栏图标展示商家在质量、价格、服务等方面的声誉信息。该功能目前仅支持英文，汇总Bazaarvoice等8家平台的真实用户评价，初期仅限桌面版使用。面对Perplexity等AI浏览器的竞争，谷歌加速AI整合，已为Gemini用户添加AI助手支持。这是谷歌提升购物体验战略的一部分，包括商品推荐、虚拟试衣等功能，相关AI服务将于今秋陆续上线。
谷歌Chrome推出AI商店评论功能，帮助美国消费者评估商家信誉（质量/体验/价格等）。该功能基于Bazaarvoice等多家平台数据生成，目前仅支持英文桌面版。这是谷歌对抗亚马逊（已推多项AI购物功能）和应对新兴AI浏览器竞争的重要举措。谷歌同时开发AI代理控制Chrome、Gemini助手集成等功能，并布局虚拟试衣、智能比价等AI购物生态，持续升级电商服务体验。
Anthropic
$7
Input tokens/M
$35
Output tokens/M
200
Context Length
Alibaba
$3.9
$15.2
64
$21
$105
Openai
$3.5
$10.5
16
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