受超级碗营销、地缘政治争议及开发者工具发布等因素推动，Anthropic旗下Claude的付费用户量近期创历史新高。数据显示，其付费订阅用户数今年已翻倍，增长与关键事件高度重合。
OpenAI员工爆料称公司原计划在超级碗期间投放广告，并泄露了一段展示视频，疑似曝光了公司首款硬件产品。该产品采用发光球体设计，科技感十足。
在“超级碗”期间，AI公司Anthropic修改了广告文案，删除了此前点名竞争对手OpenAI的对比内容，被视为缓和双方公开对抗的信号。
Anthropic在2026年超级碗前夕紧急修改广告，将原版针对OpenAI的标语“广告正在进入AI，但不会进入克劳德”替换为更温和的表述。此举旨在避免激化与OpenAI的法律争议，同时维持自身品牌立场，体现了AI行业竞争中的微妙平衡。
Maqnet AI是一款AI辅助设计工具，可以在几秒钟内生成超级碗级别的视觉效果和5秒视频片段。
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