阿里千问App春节活动期间，超1.3亿用户通过AI助手完成点奶茶、囤年货等生活服务，累计使用“千问帮我”达50亿次，AI深度融入春节消费。活动开启后，AI买电影票订单显著增长。
2026年春节，阿里以“30亿免单”活动打响AI红包大战，将AI技术融入生活场景，直指腾讯与字节跳动的市场。通过千问APP送出超百万单奶茶，展现了阿里生态协同与闭环优势，实现降维打击。
微信被指限制阿里千问及腾讯元宝的口令复制功能，疑因阿里千问“春节30亿免单”活动火爆，其分享口令在微信内受限，腾讯自家元宝App也面临同样问题。
阿里千问APP推出“春节30亿大免单”活动，首波“奶茶免单”上线不到3小时订单破百万，因规则简单门槛低吸引大量用户参与，社交媒体上“第一杯AI奶茶”话题刷屏。活动火爆也带来系统压力。
Openai
$2.8
Input tokens/M
$11.2
Output tokens/M
1k
Context Length
Google
$0.49
$2.1
Xai
$1.4
$3.5
2k
$7.7
$30.8
200
-
Anthropic
$105
$525
$0.7
$7
$35
$17.5
$21
Alibaba
$4
$16
$1
$10
256
$6
$24
Baidu
128
$2
$20
$8
$240
52
Bytedance
$1.2
$3.6
4
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