2026年马年春节，国内AI巨头投入超80亿元红包，争夺大模型时代“超级入口”。核心从移动支付转向AI应用用户争夺，规模远超十年前。
蚂蚁阿福亮相央视春晚，成为健康生活合作伙伴。其在小品《血压计》中的植入，带动App下载量激增，连续三天登顶应用下载榜。返乡青年教家人使用阿福管理健康成为春节新趋势。
海螺AI推出马年春节系列内容，依托海螺2.3及2.3Fast模型技术升级，提升舞蹈动作性能与画风创作。携手B站、芒果TV及游戏IP打造新春内容矩阵，上线趣味互动功能并发放专属福利，以多元AI体验陪伴用户欢度春节。
春节期间，蚂蚁阿福App凭借“健康福”活动，在苹果中国区免费应用榜登顶第一，千问紧随其后。返乡潮带动年轻人教家人使用，推动下载量激增。活动将持续至除夕，自12月新版发布后，蚂蚁阿福增长势头强劲，已与多地展开合作。
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