Scrumball is a global social media marketing platform whose core technology is an AI-driven influencer marketing system. The platform uses AI algorithms to accurately analyze brand and influencer data, providing brands with smarter, more efficient, and measurable influencer marketing solutions. Its importance lies in solving issues such as unprecise matching, low communication efficiency, and difficulty in tracking results in traditional influencer marketing. Key advantages include a vast database of over 120 million verified influencers, high matching accuracy, and multi-step AI assistance features such as automated outreach, influencer management, and performance tracking, making the marketing process more controllable and efficient. Pricing details are not mentioned in the documentation, and it positions itself as a professional integrated influencer marketing solution provider serving brands and companies worldwide.