Chatref is a no-code platform that builds AI chatbots based on users' own data. It uses RAG (Retrieval-Augmented Generation) technology to transform enterprise knowledge into real-time conversational systems, solving issues with traditional customer service and chatbots. Its importance lies in eliminating operational friction and improving work efficiency. Key advantages include high precision, direct connection to unstructured data, and workflow automation. The product background emerged to address the issue of scattered knowledge in most customer support teams and limited capabilities of traditional chatbots. In terms of pricing, a free plan is available with 100 messages per month. Its positioning is to help businesses turn company knowledge into conversational intelligence, suitable for various industries.