MovArt AI is an AI video generation tool website for creators. It features text-to-video, image-to-video, and professional editing functions. Its importance lies in providing creators with an efficient and convenient way to create videos and images, reducing the barriers to creation. Key advantages include the ability to quickly transform ideas into high-quality videos and images, support for multiple AI models, and a rich supply of creative materials. In terms of product background, it integrates industry-leading image models such as Hailuo, Seedance, Sora, etc. Pricing includes free trial and current limited-time offers, with a 40% discount on the professional annual plan. The product positioning is to help creators easily produce compelling and high-conversion rate videos and images.