Openclaw is an open-source AI automation framework designed for developers. Its importance lies in providing full control over AI workflows, avoiding the limitations of cloud AI services. Key advantages include: completely open-source with audit-able code; support for custom plugins with strong extensibility; self-deployable with enhanced data security; support for bring-your-own-model (BYOM) to avoid vendor lock-in. The product was developed to meet the demand for transparent and controllable AI automation tools for developers. In terms of pricing, it uses the MIT open-source license and is free to use, with only the costs of your own server and AI model API (if using an external provider). The product positioning is a programmable AI automation toolkit for developers and technical teams.