Rep AI is Shopify's first AI sales assistant chatbot, providing a personalized shopping experience for e-commerce businesses. It combines behavioral AI and generative AI to offer a guided shopping experience for everyone. Rep AI, powered by ChatGPT and our Rescue Algorithm, delivers a customized shopping journey. The AI continuously scans your website to remain up-to-date, answering all product-related questions, offering multilingual support, context-aware conversations, and 24/7 service.