IBM 報告：81%高管已在使用AI 零售與消費品牌迎來 AI 革命的拐點
近年來，人工智能（AI）已深入我們生活的方方面面，企業必須迅速適應，以保持在競爭激烈的數字世界中的相關性。根據 IBM 商業價值研究院的一項全球調查，零售和消費品行業的高管們認識到 AI 的重要性，並預測未來一年，非傳統 IT 運營的支出將激增52%。該報告名爲《將 AI 嵌入品牌 DNA》，基於對1500名全球零售和消費品高管的調查，探討了品牌如何將 AI 融入其運營的方方面面，包括創新、客戶關係和商業戰略。調查顯示，81% 的高管和96% 的團隊已經在使用 AI，而在展望2025年時，他們希
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