Kimi大幅削減廣告預算，DeepSeek崛起令月之暗面壓力倍增
在國內 AI 領域，Kimi 曾是備受關注的創業產品，但隨着 DeepSeek 的崛起，這一局面正悄然改變。近日，月之暗面公司宣佈將大幅削減 Kimi 的廣告投放預算，暫停多個安卓渠道的推廣以及與第三方廣告平臺的合作，這一決策顯然是對 DeepSeek 迅猛發展的直接反應。根據界面新聞的報道，DeepSeek 在短短數十天內成功吸引了3500萬日活躍用戶，而 Kimi 在過去一年多的時間內投入大量資金，日活躍用戶卻未能突破千萬。這種鮮明的對比，令 Kimi 團隊不得不重新審視其市場戰略。知情人士透露，DeepSeek 的
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