百度旗下AI搜索應用“梯子AI”於2026年3月4日宣佈停止獨立運營，官網及App已下線。該產品從上線到併入百度僅約半年，此次調整旨在整合資源，核心功能將融入百度生態。
百度內部啓動“O計劃”，旨在圍繞百度App鞏固其作爲核心AI入口的地位。目前，文心助手月活已超2億，與豆包、千問並列爲國內三大億級AI入口。面對競爭對手推出獨立AI應用的趨勢，百度選擇繼續依託百度App這一綜合平臺，強化其市場地位。
百度2026年春節紅包活動豪擲5億元，主戰場轉移至百度APP文心助手，標誌着其AI戰略全面轉向“全民應用”。活動藉助春節流量，成功引導用戶從傳統搜索轉向AI交互，AI功能體驗人次突破5000萬。
百度文心APP於1月27日開啓新一輪內測，推出行業首個“多人、多Agent”AI羣聊功能。該功能打破傳統一對一交互模式，支持多個垂類智能體（如羣聊助手、健康管家）在同一羣聊中共存協作，形成多維AI智囊團。AI助手不僅能深度理解上下文，還具備主動介入能力，標誌着AI社交形態的重要升級。
一鍵生成專屬數字分身的APP
Google
$0.49
輸入tokens/百萬
$2.1
輸出tokens/百萬
1k
上下文長度
Openai
$2.8
$11.2
Xai
$1.4
$3.5
2k
$7.7
$30.8
200
-
Anthropic
$105
$525
$0.7
$7
$35
$17.5
$21
Alibaba
$6
$24
256
$4
$16
Baidu
128
Bytedance
$1.2
$3.6
4
$2
$3.9
$15.2
64
$0.8
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