抖音平臺近期開展專項治理，重點打擊利用AI技術生成色情低俗內容的違規行爲。今年以來，已處置違規內容4.2萬條，對1.4萬個賬號採取禁言、封禁等處罰。治理主要針對利用AI塑造虛假人設、發佈性暗示視頻進行導流的黑產團伙。部分違規者使用AI生成的美女圖片作爲直播間封面或主頁收藏，誘導用戶跳轉至第三方平臺。
快手電商借助AI大模型實現智能預警，有效治理直播間亂象。AI實時監控並掐斷“劇本炒作”等不良內容，使舉報率大幅下降，平臺生態從人工管理邁入智能治理新時代。
抖音電商啓動“直播詐騙引流專項治理”，打擊AI工具轉贈等騙術，針對虛假宣傳、誘導詐騙行爲，如虛構高收益課程、誤導商品材質和僞造身份。旨在維護合規透明交易環境，保護消費者權益。
抖音副總裁李亮迴應“AI盜播帶貨”事件，澄清“三個直播間同時開播”非抖音平臺發生，但承認存在利用AI仿冒名人帶貨的短視頻。他強調此類行爲損害創作者、商家及平臺信任，不符長期利益。抖音已啓動專項治理行動，打擊AI僞造人像內容。
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