網信辦整治自媒體發佈不實信息 平臺需優化AI生成內容標識
中央網信辦宣佈自2025年7月24日起開展爲期兩個月的專項整治行動，重點打擊“自媒體”發佈不實信息行爲。此次行動覆蓋全國各省、自治區、直轄市及新疆生產建設兵團，旨在通過技術治理與平臺責任雙軌並行，破解惡意蹭炒、數據造假、資質造假等突出問題。
行動明確劍指四大領域:一是惡意蹭炒行爲，包括假冒熱點事件當事人或知情人士編造虛假信息，以及在財經、軍事等領域僞造“權威數據”誤導公衆;二是數據造假手段，如利用AI合成技術僞造新聞、通過拼湊剪輯製造虛假事件，或藉助刷榜操縱熱搜榜單;三是信息標註亂象，部分賬號以模糊來源、隱蔽標註等方式傳播無依據內容，甚至通過矩陣賬號互相引用掩蓋真實出處;四是專業領域信息失實，未認證或僞造資質者冒充專家發佈違背常識的言論，或通過虛假擺拍打造“網紅人設”引流帶貨。
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