速賣通3月大促AR/VR眼鏡銷量暴增600%，品牌出海計劃助力中國品牌突破
在剛剛結束的3月週年慶大促中，速賣通平臺的AR/VR眼鏡類目迎來了驚人的增長，代表品牌如XREAL、Rokid等的銷量環比日銷暴增600%，與戶外露營、HIFI耳機等藍海品類共同成爲平臺的新增長動力。XREAL全球銷售業務負責人張龍傑透露，2023年公司在全球的AR眼鏡銷售額約爲6億元人民幣，其中海外業務佔比接近70%，且海外銷售額同比增長了30%。由於市場需求強勁，XREAL去年12月推出的新品XREAL One在日本、北美等市場一度供不應求，導致渠道斷貨長達兩個月。爲幫助更多中國品牌打破海外市場的認知壁
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