Otterly 從隱身模式中走出 幫助企業應對AI“零點擊搜索”挑戰
2024年，隨着AI生成搜索結果的興起，許多網站的自然流量急劇下降。針對這一趨勢，奧地利初創公司 Otterly 開發了一款專注於 AI 搜索可見性優化（AI Search Visibility Optimization）的工具，幫助企業和廣告代理機構優化他們在生成式搜索結果中的存在。隨着谷歌於5月推出 AI 概覽（AI Overviews），搜索引擎用戶可以直接在頁面中獲得回答，極大減少了對外部網站的點擊。這一變化對依賴自然搜索流量的公司構成了嚴峻挑戰。例如，一家 SaaS 公司通過 Otterly 發現，谷歌在 AI 概覽中覆蓋了其一半的 SEO
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