廣告行業如何適應AI時代：從Google到ChatGPT的轉變
在互聯網發展歷程中，Google 的崛起幾乎是一個傳奇。自1999年成立以來，Google 以簡潔無廣告的搜索體驗吸引了大量用戶，創始人拉里・佩奇和謝爾蓋・布林在早期堅決迴避廣告，認爲廣告可能影響搜索質量。然而，到了2000年，Google 爲了實現盈利，推出了 AdWords，快速轉型爲一個依靠廣告收入的巨頭，廣告也逐漸成爲搜索結果頁面的重要組成部分。然而，隨着2022年底 ChatGPT 的問世，Google 的傳統廣告模式面臨前所未有的挑戰。ChatGPT 通過直接回答用戶問題而非提供鏈接列表，極大改變了人們
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